Ron Krueger

President of Xscape Theatres

Ron is a 30-year exhibition industry veteran and a fourth-generation movie theatre operator. He joined Xscape Theatres in December of 2023 as President. He started his career in the industry as an usher with his family's theatre circuit, Wehrenberg Theatres in 1983. He progressed through various positions and responsibilities including projectionist, theatre manager, and accounting supervisor before taking a break to finish graduate school. After completing his MBA from Washington University in St. Louis, Ron joined the Treasury Department at Ralston Purina Company in 1991 as a financial analyst. In 1994, he rejoined the family business overseeing IT and internal audit. He then advanced to Director of Operations and then President of the company in 2000.

In 2008 Ron then joined VSS Southern Theatres as President and COO. There he guided the Grand and Amstar Theatre locations along with entrepreneur and company founder George Solomon. They grew the organization to 18 traditional theatre sites. They then purchased Movie Tavern in 2013 and grew that division to 22 locations. The Movie Tavern locations were then sold to Marcus Theatres in 2019. During the pandemic, Ron lobbied extensively on behalf of the industry helping secure significant state and federal grant funding to help ensure the continuation of the industry. Ron then helped facilitate the sale of the Grand and Amstar locations to Santikos Enterprises in the summer of 2023.

Ron is a proud alumnus of Indiana University where he received his BSBA degree in Finance in 1989. In addition to his love of the theatre industry, he is passionate about its industry associations and charities. He has served on the National Association of Theatres Owners board since 1995 and served on the executive board from 2017-2023. He also served on the regional NATO association board, Theatre Owners of Mid America from 2012 – 2023. He is also a past president of the National Association of Concessionaires. On the charity side, he served on the Board of Governors for 9 years at Shriners Hospital for Children's, St. Louis. He also served as president of Variety The Children's Charity of the US from 2016-2018. He currently sits on the board of US Variety and serves on the board of the Will Rogers Motion Picture Pioneers, both key industry charities.